Period of PURPLE Crying

Parents sitting on bed with newborn baby and toddler in the background.Crying is normal for babies. The Period of PURPLE crying® is a way to help families understand a time when babies follow a common crying pattern.

PURPLE stands for: 

  • Peak of crying: Your baby may cry more each week, the most in month 2, then less in months 3-5
  • Unexpected: Crying can come and go and you don’t know why
  • Resists soothing: Your baby may not stop crying no matter what you try
  • Pain-like face: A crying baby may look like they are in pain, even when they are not
  • Long lasting: Crying can last as much as 5 hours a day or more
  • Evening: Your baby may cry more in the late afternoon and evening

If you feel overwhelmed or frustrated, remember:

  • Never shake a baby
  • Put your baby in a safe place
  • Walk away, take a break, and calm yourself down
  • Remind yourself that these hard times will come to an end
  • Have your baby checked by a health professional if you are worried
  • Take a look at the Period of PURPLE Crying program materials…it can help!

For more information

Learn more about infant crying and ways your family can cope.